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Dr. Pepper Is Still Made Of Fail
Oct. 26th, 2011 11:24 pmAs a follow-up to this post, I thought I would share the form response their "Consumer Relations" department sent. I know that it's a form response, because someone else on my f-list got the exact same e-mail.
October 26, 2011
Thank you for writing to us about Dr Pepper TEN and allowing us to respond to your concerns. I am a woman who loves the full flavor of Dr Pepper TEN and the fact that it’s only 10 calories. When I first saw the tongue-in-cheek advertising campaign and the tagline, my reaction was, “I’ll be the judge of that.” In other words, no one is going to tell me what I can eat or drink.
We hope you, too, will come to see our advertising campaign for what it is, a humorous take on the many men who are worried about their waistlines but are too “manly” to drink a diet soda.
Sincerely,
Consumer Relations
011243818A
Screw them telling me how I should be feeling and explaining to me (in very small words) exactly what their ad campaign intended to convey. Guess what, douchekayaks at Dr. Pepper? I understood exactly what your ad campaign was conveying and it wasn't what you thought it was.
I hope your company goes bankrupt.
October 26, 2011
Thank you for writing to us about Dr Pepper TEN and allowing us to respond to your concerns. I am a woman who loves the full flavor of Dr Pepper TEN and the fact that it’s only 10 calories. When I first saw the tongue-in-cheek advertising campaign and the tagline, my reaction was, “I’ll be the judge of that.” In other words, no one is going to tell me what I can eat or drink.
We hope you, too, will come to see our advertising campaign for what it is, a humorous take on the many men who are worried about their waistlines but are too “manly” to drink a diet soda.
Sincerely,
Consumer Relations
011243818A
Screw them telling me how I should be feeling and explaining to me (in very small words) exactly what their ad campaign intended to convey. Guess what, douchekayaks at Dr. Pepper? I understood exactly what your ad campaign was conveying and it wasn't what you thought it was.
I hope your company goes bankrupt.
Well, Shit
Oct. 26th, 2011 12:03 amFor those who can't see the video below, it's an ad for Dr. Pepper that parodies an action movie and says, "This movie isn't for you and neither is Dr. Pepper 10."
I usually don't see commercials because I DVR everything and fast-forward, but this one popped up on![[livejournal.com profile]](https://www.dreamwidth.org/img/external/lj-community.gif)
sf_drama and pissed me off enough for me to make a separate post about it for one reason and one reason only.
I love Dr. Pepper. It's literally my favorite soda. It's in my pantry and if it's on the menu, it's what I always order at a restaurant. And now I can never drink it again because drinking it would literally leave a bad taste in my mouth. I'm tasting bile right now because of it. And yes, I do have more important things to be thinking about, which is, in part, why this is pissing me off so much. I should be worrying about how my abortion rights are being curtailed. I should be worrying about a GOP candidate who's so stupid that he thinks that the President signs Constitutional Amendments.
Instead, I'm thinking about Dr. Pepper and about how a lot of women are BUYING it "in protest", basically giving in to the reverse psychology of this ad telling them they can't drink it. Which is depressing, because the only way for a company to not do this shit is for people to NOT buy the product. As I am doing. Someone just told me to, "Have fun making absolutely no impact on Dr. Pepper's marketing strategies," which is a fair comment. Dr. Pepper doesn't give a shit about whether or not I buy it - they just proved it with this ad. So the only impact I'm going to try to make here is on my wallet. Every time I see Dr. Pepper on a menu, I'm going to not order it and have water only instead. I'm going to make a note of what it would have cost and stick that money in a jar somewhere. When I would have bought it at the grocery store (along with Mt. Dew, because those are the two sodas I buy when Coke and Sprite aren't on sale), I'm going to save that money too.
We'll see how much adds up in a year.
( Cut for video of the ad. )
I usually don't see commercials because I DVR everything and fast-forward, but this one popped up on
sf_drama and pissed me off enough for me to make a separate post about it for one reason and one reason only.I love Dr. Pepper. It's literally my favorite soda. It's in my pantry and if it's on the menu, it's what I always order at a restaurant. And now I can never drink it again because drinking it would literally leave a bad taste in my mouth. I'm tasting bile right now because of it. And yes, I do have more important things to be thinking about, which is, in part, why this is pissing me off so much. I should be worrying about how my abortion rights are being curtailed. I should be worrying about a GOP candidate who's so stupid that he thinks that the President signs Constitutional Amendments.
Instead, I'm thinking about Dr. Pepper and about how a lot of women are BUYING it "in protest", basically giving in to the reverse psychology of this ad telling them they can't drink it. Which is depressing, because the only way for a company to not do this shit is for people to NOT buy the product. As I am doing. Someone just told me to, "Have fun making absolutely no impact on Dr. Pepper's marketing strategies," which is a fair comment. Dr. Pepper doesn't give a shit about whether or not I buy it - they just proved it with this ad. So the only impact I'm going to try to make here is on my wallet. Every time I see Dr. Pepper on a menu, I'm going to not order it and have water only instead. I'm going to make a note of what it would have cost and stick that money in a jar somewhere. When I would have bought it at the grocery store (along with Mt. Dew, because those are the two sodas I buy when Coke and Sprite aren't on sale), I'm going to save that money too.
We'll see how much adds up in a year.
( Cut for video of the ad. )
