Yeah, I saw this. I thought they at least had a sense of humor about how shallow macho movie stereotypes were. However, I rolled my eyes at, "It's not for women!"

I thought, Gosh, that's handy, since I won't be buying it.

Perhaps contact the company and let them know why you will no longer purchase their product. Let them know that you are blogging the urge for others to do the same. The only way they'll care, and the only way they'll change, is if they feel a threat to their bottom line.

Although I do think it would be a neat experiment to tally up the cost and see how much money you can save in a year.